Why Spending $1M on a Sync Is a Good Idea
It sounds like madness.
Well, here’s the uncomfortable truth: they should. And some already do. Not out of ego, nostalgia, or creative indulgence. But because it delivers measurable returns. In fact, in the context of multi-million euro/dollar media budgets, investing in real, licensed music can be one of the smartest decisions you make.
Think in Multipliers, Not Just Costs
The cost of media buy for a campaign, especially TV or digital video at scale, can easily reach €5M to €20M in markets like Germany and the Netherlands. For global campaigns, it often climbs to $50M+. Yet music budgets often remain just a fraction of the total spend.
That imbalance is risky. Because music isn't just an aesthetic choice. It's a performance driver. The right track makes your campaign more memorable, more emotional and more likely to work.
Campaigns using music strategically are 27% more likely to deliver large business effects (Radiocentre UK, Strike A Chord report, 2015)
TV ads with well-integrated music are 20–30% more effective (Thinkbox UK, 'The Link Between Music and Advertising Effectiveness')
Music aligned with a brand's identity can increase emotional response by 16.4% (Radiocentre & Push The Button, 2021 study of 700 UK consumers)
And we know from IPA’s landmark effectiveness study that emotional response is the single most effective lever for long-term ROI.
So the question isn’t why spend $1M on sync. It’s why spend $20M on media if your soundtrack weakens its impact?
Music Multiplies Media
Music has cultural gravity. A familiar song carries emotion, context, and shared memory. All of which help your audience feel something faster. In short-form video, it stops the scroll. In long-form, it enhances narrative pacing and emotional resonance. Across all formats, it creates instant recognizability.
Because of that, music doesn’t just make ads feel better. It makes them perform better. Consider two proven examples:
HP’s campaign using Meghan Trainor’s “Lips Are Movin’, drove a +26% sales lift for its Pavilion line.
Ford’s campaign featuring “Fight Song” by Rachel Platten, delivered a +30% increase in sales for the Edge SUV
These aren’t just anecdotes. They show how sync can materially improve ROI. Not just on a creative level, but a commercial one.
So Why Doesn't Everyone Do It?
Budget. Sure. But also because sync licensing has historically been a nightmare. Opaque pricing. Unclear rights. Legal delays. Endless email chains with dozens of stakeholders. That’s what Ringo was built to fix.
How Ringo Removes the Friction from Sync
Ringo is a new kind of platform for music licensing. One designed for speed, clarity and control.
Instant, algorithmic pricing indications (Expected Sync Value) for any track on Spotify.
AI-powered discovery (coming soon) that helps you find relevant alternatives based on similarity and budget.
Agentic licensing flows (coming soon) that handle contracts, rights verification, and stakeholder coordination, all underwater and without you lifting a finger.
Whether you're clearing a famous track or syncing an indie gem, Ringo makes the operational side of sync as smooth as the creative side, so you get the cultural power of real music without the chaos.
Ready to Level Up Your Soundtrack?
Great music isn’t a cost. It’s a multiplier.
And now, it’s finally frictionless.
